About Us

Fine Fayre is an award winning concept that has been supporte by UnLtd. It is managed by Michéle Chieffo with technical support from her husband Justin.

Below is a brief summary about us and the site for the benefit of those that choose to use it:-

Fine Fayre is a unique and special outlet providing a safe and convenient place for customers to browse and purchase direct from small British business.
Fine Fayre makes the internet market place accessible to the even the smallest businesses.
As well as providing an outlet for businesses, the site also provides a means for them to promote themselves and maintain their own identity.

The aim of Fine Fayre is to support parents working around families, food and drink producers, women, talented crafts people, rural businesses having to diversify and entrepreneurs, through providing an opportunity to become viable through their own ideas and concepts. By coming together small businesses increase their chances of been found and support each other.
It is our belief that small producers play a valuable role in providing choice to customers with the diverse range of products they offer. We hope that you will regularly visit this site as new products are continuously being added, and especially when looking for something special you will choose to support British businesses.

We often find that people are surprised at how affordable such special items are, and we offer products to suit a range of budgets.

We are currently in the process of developing a resource section with the aim of making ethical materials more available to all who wish to use them.

When Michéle was growing up her mother, a respected fashion designer who regularly featured in Vogue magazine and the national press, encouraged artistic creativity. Consequently, Michéle developed a passion for painting and drawing. On leaving school she went on to attend art college, where she had several pieces exhibited in a local art gallery and during her stay in Brunei was commissioned to paint a piece for display in one of the Royal Palaces.

Upon returning to England, Michéle went on to complete a degree in Environmental Science and Biology and also a Master’s degree in Climatology and Meteorology.

To enable her to work around her young family and also to take advantage of Justin’s skills, she started an online delicatessen business with the support of the Prince’s Trust, which has since been sold to a well established and highly respected enterprise.

Justin puts his heart and soul into everything that he undertakes.  When younger this lead him to winning both The British and World karate championships. These successes led to us being invited by the Brunei Monarchy to teach the royal security, fitness and martial arts. This was a culturally enriching experience with fond memories.

When returning to England, Justin completed a degree in Information Technology and Environmental Science and a Postgraduate Certificate in Management. He has over eight years experience of eCommerce development and has been pivotal in the development of high traffic sales web sites for a large National Company.

It was through this drive and ambition that Fine Fayre has developed, providing an opportunity for others to become sustainable within their own concepts and encourage environmentally friendly approaches.

The site is rapidly growing so please return to us to see what’s new.